The possibility of a crisis and insecurity are the two main concerns of Costa Ricans according to the study “Consumer Watch 2016: Transit consumer” prepared by the consulting firm Kantar Worldpanel.
According to the analysis, 48% of domestic consumers are concerned about a possible crisis in the country. They are also worried about insecurity (44%) and personal health (43%).
Consumers have a general positive perception of the economy, but have changed the pattern of consumption.
Viviane Galvez, from Kantar, explained that 2016 could be a better year for the consumer, as there is a sharp rise in purchases of personal care. This only happens when people can spend more money on products that are not necessities.