The Costa Rican Tourism Institute (ICT) and the government of the Republic launched a new tourism campaign to strengthen the attraction of tourists from France.
With small electric vehicles decorated with green vegetation in reference to the rainforest of the country, the idea of the campaign is to position Costa Rica as a destination for sustainable tourism. According to the Presidential House, some 368 electric vehicles similar to those in the photographs invite you to visit the country through different locations in the cities of Lyon and Bordeaux.
The promotion of Costa Rica started during the autumn season in the iconic European country. For the execution of this idea, a strategic alliance was made with the QuadriPlay company, recognized in France for renting environmentally friendly vehicles in the city. The fleet of environmentally friendly Costa Rican vehicles was conceived in conjunction with the Indigo public relations and marketing agency that provides ICT services in that country,”
the ICT explained in a press release.
According to data from that institute, between January and August this year 55,468 French came to the country. Thus, France became the main issuer of tourists from Europe, above Germany, Spain or the United Kingdom.