On Wednesday, Coca Cola and Pringles announced they were withdrawing their advertising from “El Circo OK”, after hearing discriminatory statements by comedians José Miguel “Yiyo” Alfaro, Bernardo “Choché” Romano, and Natalia Rodríguez from radio station OK 105.5 FM. Now Pepsi follows.
What if we change #prefieropepsi (I prefer Pepsi) for #prefierorespeto (I prefer respect)? A hashtag full of tolerance, openness, love, solidarity and peace for LGBTIQ communities, heterosexuals, immigrants, people with disabilities, and everyone who lives in this country of pura vida,”
published the company on social networks.
The measure was taken after the organization Hombres Trans Costa Rica denounced that in the program broadcasted last Monday, the speakers referred in a discriminatory manner towards the transsexual population of the country. They also reported that they incited hatred.